Start-up Fundraising During the Covid-19 Pandemic

Covid has caused a lot of anxiety and stress among start-ups. Many start-ups have been hit hard by this global health crisis and many of them are looking for ways to raise money in order to keep their businesses afloat. In fact, fundraising is one of the most important tasks that these companies must carry out if they want to stay open. That’s why start-up fundraising during covid-19 is crucial.

However, there are certain challenges that start-ups face when trying to fundraise during this time. The pandemic has had a significant impact on the way people live and work. Due to the widespread pandemic, businesses have found themselves scrambling to find new ways to fundraise. In the past, businesses have relied on traditional methods such as roadshows or direct one-to-one pitching. However, current trends show that these methods are less effective in getting funded.

Fundraising factors

The start-up fundraising process is difficult. It requires a lot of planning and effort from both the business and its backers. It is important to keep in mind the following factors when starting up a fundraiser:

  • The nature of the fundraising

Some start-ups are geared towards B2B, while others are aimed at B2B. It is important to specify the purpose of the fundraising early on so that backers know what to expect.

  • The target audience

It is important to target a specific group of people, in order to generate the most fundraising. For example, businesses can target venture capital, angels, or even strategic investor.

  • The timing of the fundraiser

Fundraising should be planned strategically in order to maximize the chance of success. For example, fundraising that is held in the middle of a busy reporting season is less likely to generate attention.

It is important to stay positive in a difficult time. Many start-ups struggle during their early stages especially during the pandemic, as they face a number of challenges. However, managing these challenges can be easier if everyone involved stays positive. By staying positive, businesses can retain the support of their backers.

Bonarta can help you in fundraising for your start-up fundraising during or post-Covid-19.